Analytics & Growth
Understand how people find and use your website.
Practical resources for developers, website owners and independent teams who want to understand search visibility, traffic and measured behaviour without drowning in reporting terminology.
Published collections
Two complementary views of discovery and behaviour.
Use both sides of the journey
Search Console explains how a page appeared in Google Search and which measured searches led to clicks. GA4 explains measured behaviour after arrival. Different systems, processing and privacy rules mean their totals should not be expected to match exactly.